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Donkey Kong's Triumph Amidst Steam Censorship and an AI Surge

July 18, 2025

Nintendo scores a masterpiece with Donkey Kong Bonanza for the Switch 2, while Steam's controversial new adult content policy and a massive surge in AI-driven game development create turbulence across the industry.


Digital distribution platforms like Steam are navigating the complex landscape of content moderation. Responding to pressure from payment processors, the platform is removing numerous adult-themed games, sparking a debate on platform responsibility versus censorship. This affects a niche market of visual novels and other mature games, as new, ambiguous guidelines raise questions about artistic expression on the marketplace. This curation signals a significant shift in content policy for the major digital storefront.

The new Nintendo Switch 2 receives a major exclusive with Donkey Kong Bonanza, which is earning widespread critical acclaim. The title is praised as an early masterpiece for the console, celebrated for its ambitious, destructible environments and clever challenges. Drawing favorable comparisons to classics like Super Mario Odyssey, it offers a fresh take on the platforming genre. However, the experience is not technically flawless, exhibiting consistent frame rate drops, though these issues reportedly do not detract from the core gameplay.

Broader industry trends reveal a massive shift toward new technologies. The use of generative AI in game development is skyrocketing, with thousands of titles on Steam now disclosing its implementation for creating assets. This rapid adoption occurs even as some developer enthusiasm for the tools appears to be waning. In parallel, established studios like From Software continue to develop traditional single-player titles alongside online games like The Duskbloods, with speculation building around other unannounced projects.

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The Take